Privacy Policy


This Privacy Policy discloses and covers all of the privacy practices of Redcord USA, and
its affiliates and subsidiaries (collectively, the “Company”), with respect to any and all use
of the Company’s website, located at http://www. (the “Site”) on or after
the “Effective Date” (as defined below), including, without limitation, any and all Site’s services
offered thereon (collectively, the “Services”). In this Privacy Policy, “we”, “us”, “our” and other
similar references mean the Company and “you” and “your” and other similar references mean a
specific user (or member) of the Site.
We want to assure you that we take your privacy very seriously. We treat your personal
information as if it is our own, and as such, we have made it a critical focus of the website to
protect the confidentiality and security of the personal information you provide us.
Our Privacy Policy
This Privacy Policy is intended to inform you of our policies and practices regarding the
collection, use and disclosure of any information you submit to us through the Site. This
information can be of two types (i) “Personal Information,” which is information about you
that is personally identifiable, such as your name, address, phone number, e-mail address, and
other non-public information that is associated with the foregoing, and (ii) “Non-Personally
Identifiable Information” or “Anonymous Information”, which is information that identifies your
computer and its navigational patterns through the Site, but is not associated with or linked to
your Personal Information and does not permit the identification of individual persons.
User Consent
Your Personal Information may be processed and stored in other countries (including the United
States) where laws regarding processing of Personal Information may be less stringent than the
laws in your country. Your Personal Information will not, however, be used or disclosed for
purposes for which you have not given consent or which are not permitted under applicable law.
Regarding Minors
Minors under the age of 18 are not permitted to use the Site and we do not intentionally collect
or maintain Personal Information from those who are under 18 years old. By using the Site, you
are representing that you are at least 18 years old.
a) Personal information:
In general, we collect Personal Information that you submit to us voluntarily through the Site.
In order to initially access the Site and open a personal account, you must first complete the
registration process, during which we collect and store personal information such as your name
and email address. When you engage in certain activities on the Site, such as participating
in promotions and making purchases, we may ask you to provide certain information about
yourself that we will also collect and store. You do not have to engage in these activities in
which Personal Information may be requested, but if you choose to do so, you are agreeing to
provide that information. By way of example, we may collect the following types of Personal
• Contact Information such as your first and last name, date of birth, gender,
email address, postal address or telephone number. Depending on what activity
you are engaged in, the information being requested may be identified as
mandatory or as voluntary. If you do not provide the mandatory information for
a particular activity that requires it, you will not be permitted to engage in that
• Relationship Information that we collect in the form of the content that you
submit during your use of the Site, such as reviews, ratings and other information
you choose to submit. We may also collect information about you and your
friends who use the Site, from any social network you may have connected
from (such as “Facebook”), and information about friends who refer you or who
you have referred, in order to provide you with a better and more personalized
• Transaction Information related with the use the Services and your interactions
with the Company. We collect information regarding your viewing behavior,
purchases and redemption and other information about how you use the Site and
interact with other users, members, vendors or other affiliates.
• Financial Account Information that is necessary to process payments for items
that you buy on the Site (as more fully discussed in the Terms of Use), such as
credit or debit card number, expiration date and card verification number.
• Personal Information from other sources that we may receive Personal
Information about you from other sources with which you have registered,
companies who we have partnered with (collectively, “Partners”), or other third
parties. We may associate this information with the other Personal Information
we have collected about you.
b) Anonymous Information collected via technology:
As you visit and use the Site, certain information may be passively collected and stored on our service providers’ servers or server logs, including your “Internet protocol address”,
browser type and operating system, through the use of a variety of tools including “Cookies”
or other available data analysis or collection technologies. Users with our Cookies may
be targeted across advertising networks to receive relevant advertisements. You may opt
out of this ad serving using the Network Advertising Initiative (NAI) opt-out page (http:// .asp).
An “Internet protocol address” or “IP Address” is a number that is automatically assigned to
your computer when you use the Internet. In some cases your IP Address stays the same from
browser session to browser session, but if you use a consumer internet access provider, your IP
Address probably varies from session to session. For example, we, or our service providers, may
track your IP Address when you access the Site to assist with ad targeting.
“Cookies” are small pieces of information that a website sends to your computer’s hard drive
while you are viewing a website. We may use both session Cookies (which expire once you
close your web browser) and persistent Cookies (which stay on your computer until you delete
them) to provide you with a more personal and interactive experience with the Site. Persistent
Cookies can be removed by following your Internet browser help file directions. In order to use
our services offered through the Site, your web browser must accept Cookies. If you choose to
disable Cookies, some aspects of the Site may not work properly, and you may not be able to
receive our services.
Use and Disclosure of Information
In general, Personal Information you submit to us is used by us (i) to provide you access to
the Site, (ii) to improve the Site, its product and service offerings and customer service, (iii) to
better tailor the features, performance, and support of the Site, (iv) to offer you additional
information, opportunities, promotions and functionality from us, our Partners or our advertisers
at your request, notify you of promotions, special events, new services and special offers, (v)
to improve the content, operation, appearance and utility of the Site, (vi) to conduct surveys,
research and evaluations; (vii) to troubleshoot and resolve disputes, and (viii) to accomplish
other administrative tasks.
We may provide your Personal Information to third-party service providers who work on behalf
of or with us to provide some of the services and features of the Site and to help us communicate
with you. Examples of such services include sending email, analyzing data, providing marketing
assistance, and providing customer service. We may share some or all of your Personal
Information with merchants or vendors of the products and other merchandise we offer for sale
on the Site. If you do not want us to use or disclose Personal Information collected about you in
the manner identified in this Privacy Policy, you may not use the Site.
We may share some or all of your Personal Information with Company affiliated companies that
are under a common control, in which case we will require them to honor this Privacy Policy. In
the event we go through a business transition such as a merger, acquisition by another company,
or sale of all or a portion of our assets, your Personal Information may be among the assets
transferred. You acknowledge that such transfers may occur and are permitted by this Privacy
Policy, and that any acquirer of ours or that acquirer’s assets may continue to process your
Personal Information as set forth in this Privacy Policy.
We may disclose your Personal Information if we believe in good faith that such disclosure is
necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on
us, or (b) to protect and defend our rights or property, you, or third parties. You hereby consent
to us sharing your Personal Information under the circumstances described herein. However,
it is obvious that it will not include selling, renting, sharing or otherwise disclosing personally
identifiable information from users and members for commercial purposes in violation of the
commitments set forth in this privacy policy.
The Ability of Others to View Your Information
Helping you to protect your information is a vital part of our mission. It is up to you to make
sure you are comfortable with the information you choose to provide us and the information you
choose to publish. You understand that when you use the Site, certain information you post or
provide through the Site, such as your name, profile, comments, collections and reviews, may be
shared with other users and posted on publicly available portions of the Site, including without
limitation, the public forums in which you choose to participate. Please keep in mind that if you
choose to disclose Personal Information when posting comments or other information or content
through the Site, this information may become publicly available and may be collected and used
by others, including people outside the Site community. We will not have any obligations with
respect to any information that you post to the Site and make available to others, and recommend
that you use caution when giving out personal information to others through social media
networks or otherwise.
Third-Party Sites and Advertising
The Site may contain links to other websites. Please be aware that we are not responsible for
the privacy practices or the content of such other websites. We encourage our users to read the
privacy statements of each and every website they visit. This Privacy Policy applies solely to
information collected by us through the Site and does not apply to these third-party websites.
The ability to access information of third-parties from the Site, or links to other websites or
locations, is for your convenience and does not signify our endorsement of such third-parties,
their products, their services, other websites, locations or their content.
Your Choices Regarding Your Personal Information
We offer you choices regarding the collection, use, and sharing of your Personal Information.
You have a right at any time to stop us from contacting you for marketing purposes. When you
receive promotional communications from us, you may indicate a preference to stop receiving
further promotional communications from us and you will have the opportunity to “opt-out”
by following the unsubscribe instructions provided in the promotional e-mail you receive or by
contacting us directly at
Despite your indicated email marketing preferences, we may send you administrative emails
regarding the Site, including, for example, administrative and transactional confirmations, and
notices of updates to our Privacy Policy, if we choose to provide such notices to you in this
We want to make sure that your information is accurate and up-to-date. You may ask us to
correct or remove information which you think is inaccurate. You may change any of your
profile information by editing it in the profile settings page.
We are committed to protecting the security of your Personal Information. We use a variety of
industry-standard security technologies and procedures to help protect your Personal Information
from unauthorized access, use, or disclosure. Even though we have taken significant steps
to protect your Personal Information, no company, including us, can fully eliminate security
risks associated with Personal Information, and thus we cannot guarantee the security of any
information transmitted to or from the Site. We also are not responsible for the actions of any
third parties that may receive any such information.
California Privacy Rights
Pursuant to Section 1798.83 of the California Civil Code, if you are a resident of California
and a user of our Site, you can obtain certain information about the Personal Information we
have collected from you and shared with third parties for direct marketing purposes during the
preceding year. To request information as specified by the California Code, please contact us
in writing at the address at the end of this Privacy Policy, with a letter identifying your name,
address and email address.
Contact and Revisions
If you have questions or concerns about our Privacy Policy, please contact us at or the address listed below. This Privacy Policy is subject to occasional
revision at our discretion, and if we make any substantial changes in the way we use your
Personal Information, we will post an alert on this page. If you object to any such changes, you
must immediately cease using the Site. Continued use of the Site following notice of any such
changes shall indicate your acknowledgement of such changes and agreement to be bound by the
terms and conditions of such changes.
Effective Date: January 1, 2015